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mim akter
09 apr 2022
In Welcome to the Food Forum
That can vary wildly. For example, if you Phone Number Database are in church, shouting out frustration is very inappropriate. But when you're in the football stadium and the ref makes another stupid decision against your Phone Number Database favorite team, it's perfectly in place again. While the emotion is the same (frustration), the choice to express it is different in each context. woman with measuring equipment on head context It's that old Phone Number Database objection to market research: without context it is very difficult to draw conclusions. In a laboratory Phone Number Database environment (neuromarketing) or computer data environment (big data), this is even more difficult. Both are reminiscent of demographics, which are also still difficult predictors. Why? The Phone Number Database emotion and reaction of a 26-year-old woman who graduated in the polder can be exactly the same at one moment as that of a 62-year-old man who never finished school. Or wildly Phone Number Database different in a different context! A more emotional future The role of emotion consumption is increasing. That is the future of emotion: it Phone Number Database will become more intense, more positive, but also more penetrating. It is therefore high time for our research techniques to adapt accordingly. However modern the technology may be, from CAT scans to big data, it seems a pretty primitive and often erroneous assumption to Phone Number Database think that if something is measurable, it is immediately 'true'. The context must be explicitly taken into account in order to draw proper conclusions. A dose of gut feeling , in combination with technique. Imagination Fortunately that is possible.
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